Creator Marketing Is Changing Fast — And YouTube Is Leading the Way Creator marketing is no longer just about influencers posting sponsored content. It’s evolving into something much bigger —…
In a universe of glamour, glitz, and social media judgment, even the slightest variation in a celebrity’s life can provoke a deluge of guesses. And for actor Yuvika Chaudhary, that…
When it is Gen Z fashion in India that is at stake, there is one name which is synonymous with being effortlessly cool and streetwear-chic—Unnati Malharkar. With more than a…
ndia has become a massive hub for content creators, with over 80 million creators across platforms such as YouTube, Instagram, and Moj, according to industry reports. With a digital-first audience…
Apoorva Mukhija, known to her 1.1 million Instagram followers as “Apoorva M,” is at the center of a housing controversy after being asked to vacate her rented flat by her…
With food trends increasingly spotlighting “weekend feasting” and special occasion cooking, Chef Ranveer Brar’s non-veg recipes have gained tremendous traction online and on social media. Brar, whose career spans top…
Guru Sakala Maa, often referred to as the “Messenger of Mindful Living,” is a celebrated spiritual teacher known for her accessible approach to ancient wisdom. Drawing large audiences at retreats…
Thursday night saw leading figures from India’s digital content space gather to celebrate Nischay Malhan, one of the country’s most-watched YouTubers with over 19 million subscribers, as he tied the…
The Rebel Kid, also known as Apoorva Mukhija, is a well-known Indian YouTuber, content creator, and social media personality who has amassed a sizable fan base thanks to her witty…
Stand-up comedian and YouTuber Samay Raina is unfazed by the controversy brewing over his reality show India’s Got Latent. The show, which features Raina as its host alongside panellists Ranveer…
The Influencers Story