The online world never rests. Whether it’s TikTok trends that go viral overnight, Instagram Reels that influence purchases, or content creation that has turned into one of the most alive, competitive, and imaginative professions of the era, the game is constantly changing. Amidst all the commotion, Kabita Singh and Sanket Mehta have remained in perpetually constant touch with the cutting edge.
Both a Snap Star and content trailblazers in their own niches — food and fashion — Kabita and Sanket sat down for an exclusive interview on what’s actually next in the game of content. Their responses are as keen as they are encouraging.
“The World of Food Content Creation Is Buzzing” — Kabita Singh
With more than 10 million followers, Kabita Singh is a household name when it comes to straightforward, home-style recipes and real-life culinary content. She has become popular because she makes cooking feel cozy, accessible, and grounded in real life.
Kabita starts by noting the most dramatic change she’s observed:
“I’m seeing a huge shift towards short-form videos — think quick, engaging Snaps, Reels, and Shorts that get straight to the point,” she says. “People don’t want to spend 15 minutes watching a recipe unless it really offers something unique. It’s about quick value.”
But that doesn’t mean depth is out. In fact, Kabita believes storytelling and personal connection are becoming more crucial than ever.
“Vlog format food content is on the rise. Fans enjoy the behind-the-scenes — what I had in a day, food tours, or just snippets from my kitchen with family. Viewers crave authenticity, not perfection.”
Another of the big trends? Health and sustainability.
“Plant-based meals, gluten-free dishes, locally sourced ingredients — these are no longer fads. Audiences are really aware and interested. They want recipes that are good but not only for themselves, but also for the world,” she illustrates.
But with changing tastes, Kabita points out that there are still some things that don’t change:
“Simple, easy recipes with ingredients that are found in every Indian kitchen — something that will always be in fashion. That’s the essence of my content, and it’s what established this community.”
“It’s Not Just About Looking Good Anymore” — Sanket Mehta
With his style-savvy posts and chiseled screen presence, Sanket Mehta has been a cornerstones figure in India’s Gen Z influencer space. But beneath the sleek angles and seamless cuts lies a creator squarely attuned to cultural transformations — particularly regarding identity, heritage, and representation.
“We’re in a very exciting phase globally,” he says. “I’m seeing a surge in creators embracing their roots — whether it’s through music, fashion, language, or even rituals.”
For Sanket, this shift has had a direct impact on fashion content:
“Fashion is getting personal and cultural again. I’m talking about bandhgalas, juttis, khadi fits, and hand-embroidered details making a huge comeback — and not just in India. International audiences are engaging with these pieces because they carry a story.”
He explains how this shift has also affected what audiences expect from creators:
“It’s not enough to just look good in an outfit anymore. People want to know why you’re wearing it, what it means, and who made it. The demand for depth, context, and culture is rising.”
That doesn’t mean trends don’t matter. But for Sanket, blending trends with meaning is the new game.
“Just stay cool and relevant. Just base it on something true. Tell them how your grandmother used to wear something like that. Mention that artisan you purchased from. That’s the content that inspires people.”
The Bigger Picture: What’s Next in Content Creation?
Kabita and Sanket both agree that content is no longer simply about viral sensations or follower numbers. It’s about trust. And trust is established when creators are authentic, deliberate, and open.
From fashion to food, viewers are getting smarter — they can smell out inauthenticity a mile away.
“Your story is more important than your aesthetic today,” Kabita remarks.
“Your heritage is your superpower,” Sanket chimes in.
So what do emerging creators need to prioritize?
Short-form storytelling: Craft interesting vertical videos with a hook or narrative.
Value-first content: If it’s a recipe, fashion hack, or tutorial, offer your viewers something valuable within seconds.
Authenticity > Perfection: Reveal the bloopers. Discuss struggles. Invite your audience into your life.
Sustainability and ethics: Promote what is in line with your values — and support it with research.
Community interaction: Respond to comments, do lives, ask questions. Build relationships, not just metrics.
With the lines between creators, teachers, and entrepreneurs diminishing, the future belongs to those who build with purpose, share compelling stories, and show up as they are, unfiltered.
Kabita and Sanket are not just creators — they’re culture bearers. And in this age of noise in the digital world, it’s the voices that are supported by culture that will define what comes next.
What content creation trends do you believe are just around the corner? Let us know in the comments.