A Brazilian beauty influencer has died after being swept away by a flash flood while filming content for her social media. The harrowing incident, which occurred in a popular area of São Paulo, has shocked her millions of followers, and a chilling video of the moment has quickly gone viral on social media.
The influencer, who shares fashion and beauty tutorials, was video recording near a river when flash flooding suddenly overwhelmed the area, according to eyewitnesses, who say the waters rose rapidly, catching her off guard as she tried to get out of this strong current. The video, which has since spread over Instagram, TikTok, and Twitter, shows the influencer being carried away by the powerful force of the water while widespread outrage and concern poured in over the incident.
In the viral video, the influencer can be seen trying to grab onto a rock nearby before the torrent pulls her from the shore. The video cuts off abruptly, and onlookers are heard shouting in the background, but it is not known whether any help could reach her in time.
The authorities have confirmed that the influencer is dead, and rescue teams were deployed immediately following the incident. However, it took them several hours before they could recover the body downstream. It is believed that flash floods in the region are often caused by heavy rainfall, which is a common but very unpredictable occurrence in the area.